Media Release


April Hartsook – TELLY® award-winning Philanthropist, Author of Want Different Do Different™ “It’s MORE than Fitness” © 2016, and creator and driving force behind the Want Different Do Different™ Global Health and Wellness Movement officially announces 2016 bike sponsorship with CEEPO Bikes and Drivetrain Sports.


Named after one of the greatest ancient Samurai warriors, CEEPHO, Nobuyuki (Joe) Tanaka started CEEPO in Aichi, Japan in 2003. CEEPO has quickly grown to become the leader in Japan’s Triathlon bike frame market. The CEEPO brand is visibly recognizable on the international scene and has a strong growing market presence in the Americas as well.


“We are excited to work with April (aka AH the Warrior Princess),” said Steven Harad, managing partner of Drivetrain Sports/CEEPO USA. “April brings incredible energy, athleticism, and realness to our world of triathlon. We want to support her efforts as a global leader in helping people become their best.”


“I am honored to represent CEEPO. I have always believed that a sponsorship should not just be about product, but embody an alignment of shared values between athlete and brand,” said Hartsook. “I have never felt more comfortable partnering with not only a brand I believe in, but someone like Steve, who cares about the person first and not just her podium spots. As a public figure and an example of health and wellness, I want to be known for being genuine. I pride myself in reminding people that I too had a beginning, and showing up to any starting line is the first step in choosing to Do Different. CEEPO exemplifies this spirit and celebrates the “humanness” of all their athletes as one big family.”


Harad added, “April’s strengths, both as an athlete and a coach, align perfectly with our mission, and she will be an excellent addition to our CEEPO team.”



For more information about CEEPO visit:


For information about Drivetrain Sports visit:


For information about April Hartsook visit:


For Media Interviews or booking April Hartsook contact Pam Cook at:

Pam Cook Communications | | (336) 416-4831



"As an Ultra Endurance Athlete the challenge always comes from within.  Racing is nothing more than an opportunity to define your own greatness. It is never about proving anything to anyone other than yourself".....

                     April Hartsook


        Want Different

                 Do Different



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April Hartsook aka AH